Program

Market-Entry Sprint

About this program

Four focused weeks to a repeatable market-entry motion for trade companies — sharpen positioning, set pricing, and build a qualified pipeline with weekly operator reviews.

Schedule

Agenda

Week 1
Positioning & buyer profile
Sharpen who you're for and the corridor that wins.
- Nina Petrova
Week 2
Pricing & packaging
Set pricing and packaging you can defend and grow.
- Carlos Mendes
Week 3
Pipeline & outbound
Build a repeatable motion to fill the top of funnel.
- Carlos Mendes
Week 4
Review & iterate
Review the numbers and lock the next quarter's plan.

Lineup

Speakers

Nina PetrovaHead of Logistics Innovation, Harborlight Logistics
Carlos MendesPrincipal Engineer, Vertex Freight Cloud

Market-Entry Sprint

About this program

Agenda

Positioning & buyer profile

Pricing & packaging

Pipeline & outbound

Review & iterate

Speakers